Francesco Zanasi unveils for us the story of Primi Piatti, from it’s beginning as a family Tratoria to the Restaurant Franchise Chain, through the setbacks of 2008 and the Global economical meltdown, to the re-centering of the Brand and the consolidation.

Then he takes us through the philosophy behind the concept of cooking a family meal, from his childhood memories of giving and sharing to the passion for food and people.

From The place made for its people, its employees at the heart of the restaurants to the Love of food and people……all embedded in Primi Piatti’s Moto: Love made Visible

Interview by the Cheeseguru –

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